Beats World Cup 2022 activation, Defy The Noise
This campaign required the design team to create a standout visual identity to enhance brand awareness as well as embracing the logistical challenges that come with a global campaign. Our aim was to connect with Gen Z on social media by using a standout product, the Beats Fit Pro headphones.
To translate Defy the Noise for social, there were over 100 pieces of content showcasing players Buyako Saka, Kingsley Coman, Serge Gnabry, Alessia Russo and Ritsu Dōan.
Short-form video, GIFs, BTS clips, dynamic player cards, player tips and more all combined to deliver a cohesive campaign across major social platforms – that’s TikTok, Instagram, X, YouTube and Facebook.
This campaign took us across the globe, spanning the UK, France, Germany, China, Japan and the US. The project delivered 117m impressions. We also saw an impressive 35.2 million total views, 35% of which were organic.
(This work was produced during my time at Social Chain)
